Publications
This space features a selection of reports, research papers, and articles that reflect my work in two key areas: the impact of volunteers, community engagement, and accessibility in events, and efforts toward systematic change for care experienced students. Each publication highlights my commitment to fostering inclusive communities and advocating for meaningful change in education and beyond.
August 2025
Selling the Experience:
Hedonic Orientation, Social Conformity, and Responses to
Festival Marketing Triggers in the UK
This Master’s Dissertation investigates the influence of hedonic orientation and social conformity on consumer responses to psychological marketing triggers within UK music and arts festivals. Using the ABC framework, the study examines three persuasive strategies through an online quantitative survey of 83 festival-goers. It explores how individual orientations shape perceptions of persuasiveness and purchase intention across marketing stimuli. The research finds that hedonic orientation strongly predicts positive responses to emotional appeals, while conformity orientation relates more closely to susceptibility to scarcity and social proof messages. Emotional appeals emerge as the most persuasive overall, whereas scarcity prompts awareness but resistance, and social proof is effective only in specific peer-related contexts. The study offers insights into how festival marketers can develop culturally aware, psychologically informed strategies to enhance audience engagement and conversion.
March 2025
Addressing the Lack of Funding Options for Care Experienced Postgraduate Students across the HfS Partnership (1st Ed.)
This paper was submitted to the advisory board to request that systematic change be considered across Hub for Success partnership to ensure a positive future for care-experienced postgraduate students. It addresses the unique considerations and challenges faced by care-experienced students, providing an overview of the current support available at the postgraduate level across the partnership. The report also highlights notable initiatives and best practices from across the UK and concludes with recommendations for fostering equitable access to postgraduate education for individuals with care experience.
April 2024
Engaging the Ephemeral:
A Comprehensive Exploration of Episodic Volunteering in Event Management - Perspectives, Categorisations and Empirical Insights
This Undergraduate Dissertation explores volunteer engagement, focusing on episodic volunteering and its impact on retention. Through a survey, the study examines volunteers' motivations, perceptions, and experiences, categorising them into long-term committed volunteers (LTV), habitual episodic volunteers (HEV), and genuine episodic volunteers (GEV). It investigates volunteering frequency, activity types, motivations, and preferences for long-term versus episodic involvement. The research identifies factors influencing volunteer returnability and examines the broader implications of episodic volunteering in event management, offering insights into retention strategies and enhancing volunteer impact.
